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Amazon a-to-Z Guarantee Claim
Amazon’s A-to-z Guarantee covers items sold and dispatched by third-party Marketplace sellers on Amazon.co.uk that do not arrive, are damaged, defective or not as described, or where a return or refund is missing or short. The order’s last delivery date must be 90 days ago or less, and the seller must not have responded within 48 hours of your request.
At a Glance
Your Rights
What the rules say, with a link to the official source for each.
The a-to-Z Guarantee
Amazon
Amazon's A-to-z Guarantee covers items sold and dispatched by third-party Marketplace sellers on Amazon.co.uk that don't arrive, are damaged, defective or not as described, or where a return or refund is missing or short. The order's last delivery date must be 90 days ago or less. A refund isn't guaranteed until Amazon's investigation ends. source
When You Can Claim
On Amazon, you can claim if the seller did not respond within 48 hours or did not resolve the problem to your satisfaction. For non-delivery, 3 days must have passed since the latest estimated delivery date or confirmed delivery, whichever is sooner. Chargebacks, digital items and services are excluded, and for Prime-delivered Marketplace items Amazon asks you to contact it. A separate page covers the refund amounts. source
Who You Are Buying From
Trader or Private Seller
Your rights depend on whether the seller is a trader or a private individual, not on the website. Traders must make clear that they are businesses. source
Buying from a Business
Buying from a business: goods must be of satisfactory quality, as described (including in the listing and marketing material) and fit for purpose. This applies to used goods as well as new, and you can seek a refund, repair or replacement. source
Marketplace Responsibility
Marketplaces are not legally responsible for products sold by third parties, unlike an ordinary retailer. Some, including eBay and Amazon, offer refund guarantees for faulty, damaged or undelivered items, so check the terms. source
Time Limits to Know
Miss a deadline and you can lose a right. Check the dates on your own paperwork.
- 90 daysAmazon A-to-z Guarantee (Marketplace sellers)Last delivery date within 90 days; 48 hours for the seller to respond
- 14 daysOnline cooling-off period when buying from a business seller14 days (does not apply to private sellers)
Steps to Take
Step 1 of 5
Contact the seller through your Amazon orders and explain the problem.
Step 2 of 5
Wait 48 hours for a reply. For non-delivery, wait until 3 days after the estimated or confirmed delivery date.
Step 3 of 5
If the seller does not sort it, make an A-to-z Guarantee claim within 90 days of the last delivery date.
Step 4 of 5
Keep screenshots of the listing, your messages and any tracking.
Step 5 of 5
If it is still not sorted, ask your card provider for help, or get free advice from the Citizens Advice consumer service.
(Tap the numbers to reveal steps)
Where to Go If It Is Not Put Right
Your options, in order, and when each one applies.
The Seller, Through the Marketplace
Always start here, in writing, with a deadline.
Your Card Provider or PayPal
If you paid by card or PayPal and the seller will not put it right.
Trading Standards, Through the Citizens Advice Consumer Service
To report a seller or marketplace, or if you are not sure of your rights.
Good to Know
Small things that make your complaint stronger.
Chargebacks, digital items and services are excluded from the A-to-z Guarantee. For Prime-delivered Marketplace items, Amazon asks you to contact it.
Items sold by Amazon itself are not covered by the A-to-z Guarantee; your normal rights against the seller apply.
Want Help?
If you would like one of our team to look at your problem, our initial case review is free. We cannot guarantee any outcome and we do not give legal advice.

Lead reviewer
Luke Marley
Founder and Lead Reviewer
Luke founded CPUK in 2026 after seeing how hard it is for ordinary people to get problems with companies put right. He oversees our guides and checks them against official sources.
Research by Katie Burt, Co-founder and Operations Lead (17 years in the care sector, including managing services for vulnerable adults), and the CPUK Research Team. Researched with AI-assisted research tools, then checked and corrected by our team.
Last checked: 12 October 2026. We are not paid by the companies we write about. Adverts never affect our guidance. Read our editorial policy.
Sources and official links
- digprjsurvey.amazon.co.uk/csad/help/node/GQ37ZCNECJKTFYQV Checked 12 October 2026
- saga.co.uk/magazine/money/spending/consumer-rights/what-are-your-rights-when-buying-second-hand-goods Checked 12 October 2026
- which.co.uk/consumer-rights/advice/what-are-my-rights-when-buying-second-hand-goods-apeuz1f3nYUK Checked 12 October 2026
- citizensadvice.org.uk/about-us/media-centre/press-releases/citizens-advice-warns-buyers-need-to-beware-as-thousands-of-people-report-being-ripped-off-on-online-marketplaces Checked 12 October 2026