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Guides › Online Marketplaces › Amazon A-to-z Guarantee Claim

Amazon a-to-Z Guarantee Claim

Amazon’s A-to-z Guarantee covers items sold and dispatched by third-party Marketplace sellers on Amazon.co.uk that do not arrive, are damaged, defective or not as described, or where a return or refund is missing or short. The order’s last delivery date must be 90 days ago or less, and the seller must not have responded within 48 hours of your request.

Rules checked with our Online Marketplaces guide General information, not legal advice

At a Glance

90 daysor less since the last delivery date
48 hoursfor the seller to respond before you can claim
3 daysafter the delivery date for a non-delivery claim

Your Rights

What the rules say, with a link to the official source for each.

The a-to-Z Guarantee

  • Amazon

    Amazon's A-to-z Guarantee covers items sold and dispatched by third-party Marketplace sellers on Amazon.co.uk that don't arrive, are damaged, defective or not as described, or where a return or refund is missing or short. The order's last delivery date must be 90 days ago or less. A refund isn't guaranteed until Amazon's investigation ends. source

  • When You Can Claim

    On Amazon, you can claim if the seller did not respond within 48 hours or did not resolve the problem to your satisfaction. For non-delivery, 3 days must have passed since the latest estimated delivery date or confirmed delivery, whichever is sooner. Chargebacks, digital items and services are excluded, and for Prime-delivered Marketplace items Amazon asks you to contact it. A separate page covers the refund amounts. source

Who You Are Buying From

  • Trader or Private Seller

    Your rights depend on whether the seller is a trader or a private individual, not on the website. Traders must make clear that they are businesses. source

  • Buying from a Business

    Buying from a business: goods must be of satisfactory quality, as described (including in the listing and marketing material) and fit for purpose. This applies to used goods as well as new, and you can seek a refund, repair or replacement. source

  • Marketplace Responsibility

    Marketplaces are not legally responsible for products sold by third parties, unlike an ordinary retailer. Some, including eBay and Amazon, offer refund guarantees for faulty, damaged or undelivered items, so check the terms. source

Time Limits to Know

Miss a deadline and you can lose a right. Check the dates on your own paperwork.

  • 90 days
    Amazon A-to-z Guarantee (Marketplace sellers)Last delivery date within 90 days; 48 hours for the seller to respond
  • 14 days
    Online cooling-off period when buying from a business seller14 days (does not apply to private sellers)

Steps to Take

Step 1 of 5

Contact the seller through your Amazon orders and explain the problem.

Step 2 of 5

Wait 48 hours for a reply. For non-delivery, wait until 3 days after the estimated or confirmed delivery date.

Step 3 of 5

If the seller does not sort it, make an A-to-z Guarantee claim within 90 days of the last delivery date.

Step 4 of 5

Keep screenshots of the listing, your messages and any tracking.

Step 5 of 5

If it is still not sorted, ask your card provider for help, or get free advice from the Citizens Advice consumer service.

(Tap the numbers to reveal steps)

Where to Go If It Is Not Put Right

Your options, in order, and when each one applies.

The Seller, Through the Marketplace

Always start here, in writing, with a deadline.

Your Card Provider or PayPal

If you paid by card or PayPal and the seller will not put it right.

Trading Standards, Through the Citizens Advice Consumer Service

To report a seller or marketplace, or if you are not sure of your rights.

Good to Know

Small things that make your complaint stronger.

Chargebacks, digital items and services are excluded from the A-to-z Guarantee. For Prime-delivered Marketplace items, Amazon asks you to contact it.

Items sold by Amazon itself are not covered by the A-to-z Guarantee; your normal rights against the seller apply.

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Luke Marley

Lead reviewer

Luke Marley

Founder and Lead Reviewer

Luke founded CPUK in 2026 after seeing how hard it is for ordinary people to get problems with companies put right. He oversees our guides and checks them against official sources.

Research by Katie Burt, Co-founder and Operations Lead (17 years in the care sector, including managing services for vulnerable adults), and the CPUK Research Team. Researched with AI-assisted research tools, then checked and corrected by our team.

Last checked: 12 October 2026. We are not paid by the companies we write about. Adverts never affect our guidance. Read our editorial policy.

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