
Guides › Home and Delivery › Online Marketplaces
Online Marketplaces
Your rights on sites like eBay, Vinted, Facebook Marketplace and Amazon Marketplace depend on who the seller is. A business seller must give you goods of satisfactory quality that match the description, fit for purpose, and online traders usually offer a 14-day cooling-off period. A private seller only has to describe the item accurately. Paying by card or PayPal gives you the best chance of getting your money back.
At a Glance
Your Rights
What the rules say, with a link to the official source for each.
Who You Are Buying From
Trader or Private Seller
Your rights depend on whether the seller is a trader or a private individual, not on the website. Traders must make clear that they are businesses. source
Buying from a Business
Buying from a business: goods must be of satisfactory quality, as described (including in the listing and marketing material) and fit for purpose. This applies to used goods as well as new, and you can seek a refund, repair or replacement. source
Online Trader Rules
Online traders must state payment and delivery costs clearly and offer a 14-day cooling-off period, though you may have to pay return postage unless the item is faulty. source
Buying from a Private Seller
Buying from a private seller: only the 'as described' requirement applies. Unless the description was misleading, you generally cannot demand a refund because you are unhappy with the purchase or it has a problem. source
Private Seller Descriptions
A private seller cannot misdescribe an item, but can leave out information. If the item does not match the listing's photos, you may have grounds for a refund even from a private seller. source
Getting Your Money Back
Paying by Card or PayPal
Paying by card or PayPal gives you a better chance of recovering money, especially with overseas sellers. Citizens Advice advises avoiding bank transfers. source
Platform Protection
Online platforms such as eBay, Vinted and Amazon Marketplace may offer extra protection through their own dispute processes. Check the platform's terms, because they vary and may have deadlines. source
Dispute Resolution
If a seller will not resolve a problem, you can try an alternative dispute resolution service and report the seller and the marketplace to Trading Standards. For private sellers, small claims court is an option. source
Marketplace Responsibility
Marketplaces are not legally responsible for products sold by third parties, unlike an ordinary retailer. Some, including eBay and Amazon, offer refund guarantees for faulty, damaged or undelivered items, so check the terms. source
Rules for Listings
Fake Reviews
Fake reviews are a banned practice, including paying for or commissioning them. Businesses that publish reviews, which includes marketplaces, must take reasonable and proportionate steps to prevent and remove fake reviews. source
Drip Pricing
Drip pricing is prohibited: a listing must show the total price including mandatory fees and taxes, or how it will be calculated. Optional delivery charges must also be shown or flagged. These rules apply to practices from 6 April 2025. source
Online Marketplaces
eBay
Money Back Guarantee
On eBay UK, the Money Back Guarantee covers items paid for through eBay checkout that don't arrive, arrive faulty or damaged, or don't match the listing. Report a missing item within 30 days of the estimated delivery date, or request a return for 'not as described' within 30 days of delivery, or longer if the seller's return window is longer. source
Responding and Appeals
On eBay, the seller has 3 business days to respond, then you can ask eBay to step in. You can appeal an eBay decision within 30 calendar days. Payments made outside eBay, such as by bank transfer, are not covered, and motor vehicles, services and tickets are excluded. source
Vinted
The Buyer Fee
Vinted charges buyers a mandatory fee on every purchase. In March 2026 City of London Trading Standards said buyers have only two days to raise a problem before Vinted releases payment to the seller, and that it considers this too short. source
Return Postage
On Vinted, buyers usually pay return postage unless the seller agrees to pay, even for significantly misdescribed items. Trading Standards considers such terms unfair and encourages people to challenge them. source
Private Sales
Most Vinted purchases are between two private people, so goods only need to be 'as described'. If the app's process fails, you can try a chargeback through your bank if you paid by card, then the Financial Ombudsman if the bank refuses. Vinted is not part of an alternative dispute resolution scheme. source
Terms Update
Vinted's terms for the UK were updated with effect from 8 October 2026, and a trade report says the 'Buyer Protection' fee is now called the 'Vinted fee'. Refund rights for items that are lost, damaged, significantly not as described or counterfeit remain under a separate Refund Policy. Check the app for the current wording and time limit. source
Amazon
A-to-z Guarantee
Amazon's A-to-z Guarantee covers items sold and dispatched by third-party Marketplace sellers on Amazon.co.uk that don't arrive, are damaged, defective or not as described, or where a return or refund is missing or short. The order's last delivery date must be 90 days ago or less. A refund isn't guaranteed until Amazon's investigation ends. source
When You Can Claim
On Amazon, the seller must not have responded within 48 hours of your request. For non-delivery, 3 days must have passed after the estimated or confirmed delivery date. Chargebacks, digital items, services and Prime-delivered Marketplace items are excluded, and a separate page covers the refund amounts. source
Facebook
Purchase Protection
Facebook Marketplace's free Purchase Protection covers eligible orders bought with delivery or checkout on Facebook. You can request a refund if the order did not arrive, arrived damaged or different from the listing, the seller did not follow their stated refund policy, the purchase was unauthorised, or the seller was removed from Facebook. source
What Is Not Covered
On Facebook Marketplace, local pick-ups, Messenger payments, peer-to-peer payments such as PayPal, and purchases on other sites are not covered. Vehicles, rentals, services and orders over £2,000 are also not covered. You must contact the seller first, and can file a claim with Facebook if the seller does not resolve it within two working days. source
PayPal
Buyer Protection
PayPal Buyer Protection can refund the full price plus original postage if an item doesn't arrive, or is significantly not as described (materially different, a different item, misrepresented condition, counterfeit, missing major parts, or damaged in transit). It does not cover items you simply didn't want or that didn't meet your expectations, and you must pay from your PayPal account. source
How to Claim
With PayPal you must try to resolve it with the seller first, then open a dispute in the Resolution Centre. Escalate it to a claim within 20 days of opening it, or PayPal closes the dispute automatically. Item not received: open it within 180 days of paying. Not as described: within 30 days of delivery or 180 days of paying, whichever is sooner. source
What Is Not Covered
PayPal does not cover return postage, and you may have to return the item at your own cost. It does not cover personal payments (friends and family), collecting in person (except PayPal QR code goods and services payments), vehicles, custom-made items for 'not as described' claims, or items bought for resale. source
Card Payments
If you paid by card through PayPal, you can use PayPal Buyer Protection or dispute with your card issuer, but not both at once. PayPal says card chargeback rights may be broader than its own, and if you pursue both at once it closes its claim. If PayPal denies your claim you can still go to your card issuer later. source
Steps to Take
Step 1 of 6
Before you buy: check whether the seller is a business or a private person, read the full description, and look at the total price including delivery. Take screenshots of the listing and the seller's profile.
Step 2 of 6
Pay by card or PayPal through the marketplace's own checkout. Do not pay by bank transfer, and do not move the conversation or payment outside the site.
Step 3 of 6
When it arrives: check it straight away and photograph any problem, the packaging and the label.
Step 4 of 6
Contact the seller through the marketplace first. Say what is wrong, what you want, and a date to reply by.
Step 5 of 6
If it is a business seller, quote your rights: satisfactory quality, as described, fit for purpose, and the 14-day cooling-off period for online orders.
Step 6 of 6
If you are not getting anywhere, open a case under the marketplace's protection scheme, ask your card provider or PayPal about getting your money back, and report the seller to Trading Standards.
(Tap the numbers to reveal steps)
Time Limits to Know
Miss a deadline and you can lose a right. Check the dates on your own paperwork.
- 14 daysOnline cooling-off period when buying from a business seller14 days (does not apply to private sellers)
- 30 dayseBay: item not receivedReport within 30 days of the estimated delivery date
- 30 dayseBay: not as describedRequest a return within 30 days of delivery, or the seller's longer return window
- 2 daysVinted: raise a problemTwo days, as at March 2026 (Vinted's terms changed on 8 October 2026, so check the app)
- 90 daysAmazon A-to-z Guarantee (Marketplace sellers)Last delivery date within 90 days; 48 hours for the seller to respond
- 2 working daysFacebook Marketplace Purchase ProtectionContact the seller first; if not resolved in two working days, file a claim with Facebook
- 180 daysPayPal Buyer ProtectionItem not received: 180 days from payment. Not as described: 30 days from delivery or 180 days from payment, whichever is sooner. Escalate to a claim within 20 days of opening the dispute.
- VariesOther marketplaces' protection schemesDeadlines vary, so check the site's current terms and act quickly
- 6 yearsLegal action in England and WalesGenerally up to 6 years from the problem (5 years in Scotland)
Where to Go If It Is Not Put Right
Free routes to escalate, and when each one applies.
The Seller, Through the Marketplace
Always start here, in writing, with a deadline.
The Marketplace's Buyer Protection (for Example eBay Money Back Guarantee)
If the seller will not help and you paid through the site's own checkout. Check the site's time limits.
Your Card Provider or PayPal
If you paid by card or PayPal and the seller will not put it right.
Trading Standards, Through the Citizens Advice Consumer Service
To report a seller or marketplace, or if you are not sure of your rights.
Watch Out For
Common traps and scams to avoid.
Sellers asking you to pay by bank transfer, or to move to WhatsApp or email to 'save fees'. You lose the protection of the site and your card.
Deals that look too good to be true, such as brand-new electronics far below the usual price.
Fake reviews or a brand new seller account with lots of glowing reviews. Check the dates and the detail.
Sellers claiming to be a private person while selling large quantities, which can mean they are really a business.
Fake emails or messages saying your payment is on hold until you click a link or send a code. Use the marketplace's own app or site to check.
Recent or changing rules: tap to read
Checked 8 October 2026. The trader versus private seller rules and the point that marketplaces are not legally responsible for third-party sellers are confirmed by a Which? article dated 5 March 2026, and match an older Saga guide (27 February 2024). eBay's Money Back Guarantee details come from eBay UK's own policy page (no revision date shown). The fake reviews and total price rules come from the CMA's unfair commercial practices guidance (CMA207), updated 18 November 2025. The Citizens Advice press release (22 November 2018) and Bury Council article (28 November 2018) are old and are used only for general advice such as paying by card or PayPal and avoiding bank transfers. Vinted: the two-day limit, return postage and complaints route come from City of London Trading Standards' Vinted fact sheet (version 3, March 2026). Vinted changed its UK terms on 8 October 2026 according to a trade report (valueaddedresource.net), including renaming the fee, so Vinted's own current terms were not read and the fee amount and the two-day limit should be checked there. Fee amounts, such as percentages, were not found in an official source and are not stated. Amazon's A-to-z Guarantee comes from Amazon's own help page (no revision date shown); the Amazon Pay version of the guarantee (£2,000 limit, 15 and 75 day windows) applies to other websites and is not used. Facebook Marketplace's Purchase Protection comes from a copy of Facebook's Help Centre page supplied by the site owner (no revision date shown, and the exact page address was not recorded, so the link goes to the Help Centre). PayPal Buyer Protection comes from PayPal UK's own Buyer Protection Program page, last updated 7 September 2026 (a copy supplied by the site owner). All the named marketplace protections were checked. Not covered: counterfeit and unsafe goods, sellers outside the UK, selling on marketplaces, and tickets (see Tickets and Events). Review again by January 2027.
Want Help?
If you would like one of our team to look at your problem, our initial case review is free. We cannot guarantee any outcome and we do not give legal advice.
Not sure where you stand? Try our action plan tool or the free letter templates.
Sources and official links
- which.co.uk/consumer-rights/advice/what-are-my-rights-when-buying-second-hand-go Checked 8 October 2026
- ebay.co.uk/help/policies/ebay-money-back-guarantee-policy/ebay-money-back-guaran Checked 8 October 2026
- gov.uk/government/publications/unfair-commercial-practices-cma207/unfair-commerc Checked 8 October 2026
- saga.co.uk/magazine/money/spending/consumer-rights/what-are-your-rights-when-buy Checked 8 October 2026
- citizensadvice.org.uk/about-us/media-centre/press-releases/citizens-advice-warns Checked 8 October 2026
- mynewsdesk.com/uk/bury-council/news/know-your-rights-when-buying-online-335472 Checked 8 October 2026
- cityoflondon.gov.uk/assets/Business/fact-sheet-2026-vinted.pdf Checked 8 October 2026
- valueaddedresource.net/vinted-europe-terms-october-2026/ Checked 8 October 2026
- digprjsurvey.amazon.co.uk/csad/help/node/GQ37ZCNECJKTFYQV Checked 8 October 2026
- facebook.com/help/ Checked 8 October 2026
- paypal.com/uk/legalhub/buyer-protection Checked 8 October 2026