How to Cancel NOW (Sky's Streaming Service)
The official steps, what to check about refunds, and what to do if it goes wrong.
Consumer Protection UK is independent and is not connected to NOW (Sky's streaming service). This page uses information published by the company. Last checked 2 October 2026. Company pages change, so check the official page before you rely on this. All product names, logos and brands are property of their respective owners.
- Official page
- NOW (Sky's streaming service) official help page (opens in a new tab)
- Refunds, notice and minimum terms
- After cancelling you can keep watching until the date your next payment was due, except on minimum-term plans, which can't be cancelled until the term ends. Sports Day memberships can't be cancelled once bought.
- Checked
- 2 October 2026
How to Cancel
- Sign in on the NOW website (desktop, laptop or tablet recommended) and open My Account.
- Go to 'Membership & Payment'.
- Select the membership you want to remove.
- Click 'Cancel membership' (or 'Cancel viewing experience') and follow the prompts.
- Expect a confirmation email within about 3 hours.
Useful to Know
- Cancel only works on the website, not the app or NOW Smart Stick.
- Each membership on an account must be cancelled separately.
- EE TV customers cancel via EE; Apple or Amazon billed subscriptions via those platforms.
Your Rights, Whoever the Company Is
- If you signed up online or by phone, you normally have a 14-day cancellation period (with exceptions, for example where you have already started using digital content).
- If you were charged after a free trial and the renewal or price was not made clear, ask for a refund and say so in writing. Your card provider can help if the company will not.
- You can ask your bank to stop a card or Direct Debit payment you have cancelled. Keep your cancellation proof.
- If you subscribed through Apple, Google or another app store, you must cancel there, not with the company.
Free letters: cancel and stop payments, free trial turned into paid, cancel a gym membership.
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