0300 102 9488  |  info@consumer-protection.org.uk  |  Mon–Fri 9am–5pmTrack my case  |  Alerts  |  Simple view

Guides › Data Protection and Privacy › Ask a Company to Delete Your Data

Ask a Company to Delete Your Data

You can ask an organisation to delete your personal data in some situations, for example if it no longer needs it, you withdraw consent, or you object to direct marketing. It has one calendar month to respond. It can refuse in some cases, such as where the law requires it to keep the data.

Rules checked against the official sources listed below General information, not legal advice

At a Glance

1 monthto respond to your request
Verbal or writtenrequests both count
ICOif the organisation refuses unfairly

Your Rights

What the rules say, with a link to the official source for each.

The Right to Erasure

  • When It Applies

    The right applies when the organisation no longer needs your data for its original purpose, you withdraw consent, you object to direct marketing, the data was collected unlawfully, or it was collected from you as a child for an online service. Ask verbally or in writing (follow up a verbal request in writing). The organisation has one calendar month, extendable by two months if it tells you within the first month. source

  • Exceptions

    It can refuse where keeping the data supports freedom of expression, is required by law or a public task, is needed for legal claims, or certain research. Manifestly unfounded or excessive requests can be refused or charged a reasonable fee. If refused, complain to the organisation, then the ICO. source

Time Limits to Know

Miss a deadline and you can lose a right. Check the dates on your own paperwork.

  • 1 month
    Organisation respondsUp to two more months if it tells you

Steps to Take

Step 1 of 5

Write to the organisation saying what data you want deleted.

Step 2 of 5

Say why, for example you withdraw consent.

Step 3 of 5

Keep a copy and note the date.

Step 4 of 5

If it refuses or does not reply, complain to it.

Step 5 of 5

Then complain to the ICO.

(Tap the numbers to reveal steps)

Where to Go If It Is Not Put Right

Your options, in order, and when each one applies.

The Organisation

Ask in writing first.

Information Commissioner's Office

If the organisation does not put it right.

Good to Know

Small things that make your complaint stronger.

Ask it to confirm in writing once the data is deleted.

Want Help?

If you would like one of our team to look at your problem, our initial case review is free. We cannot guarantee any outcome and we do not give legal advice.

Start your case
Luke Marley

Lead reviewer

Luke Marley

Founder and Lead Reviewer

Luke founded CPUK in 2026 after seeing how hard it is for ordinary people to get problems with companies put right. He oversees our guides and checks them against official sources.

Research by Katie Burt, Co-founder and Operations Lead (17 years in the care sector, including managing services for vulnerable adults), and the CPUK Research Team. Researched with AI-assisted research tools, then checked and corrected by our team.

Last checked: 13 October 2026. We are not paid by the companies we write about. Adverts never affect our guidance. Read our editorial policy.

Sources and official links

Free Scam and Recall Alerts

Plain-English scam warnings, product recalls and consumer-law changes by email. We email you about this only, and you confirm your address first. Unsubscribe at any time.

See our privacy notice.

Start your case