Guides › Faulty Goods and Refunds › Apple Store Returns and Refunds
Apple Store Returns and Refunds
Consumer Protection UK is independent and is not connected to Apple Store. Apple says you can return items bought from the Apple Store within 14 calendar days of delivery, with the original receipt, packaging and accessories. Card refunds are sent to your bank within five business days of Apple receiving the return. Software unsealed after delivery and gift cards cannot be returned.
At a Glance
Your Rights
What the rules say, with a link to the official source for each.
Apple Store's Returns Policy
Return Window
Apple says you can return items within 14 calendar days of delivery. Its terms say to tell Apple within 14 days of taking possession, then you have a further 14 days to return the item. Online purchases can also go back to a UK Apple Store within 14 days of pickup. source
Condition and Exclusions
Apple says to return the item with the original receipt, packaging and included accessories. Excluded: software downloads once begun with your consent, Software Up-to-Date, gift cards, Apple Developer products, services once performed, and software unsealed after delivery. A damaged item may have its refund reduced. source
Refunds
Apple says card refunds go to your card-issuing bank within five business days of receiving the returned item (allow 5 to 7 days); store returns within ten business days; Apple Gift Card purchases are refunded as a Gift Card. source
Your Legal Rights
Cooling-off Period
Most online and phone orders have a 14-day cooling-off period, but goods that are clearly personalised or made to your specification are excluded. Made-to-measure items for non-standard sizes are an example. source
Reject Within 30 Days
Within 30 days of delivery you can usually reject faulty goods and get a refund. You will normally need to show the fault. source
Refund Deadline
Refunds must be paid without undue delay, and within 14 days of the trader agreeing you are entitled to one. source
What Goods Must Be
Goods you buy from a business must be as described, of satisfactory quality and fit for their purpose (Consumer Rights Act 2015). Your contract is with the seller, not the manufacturer, so the seller is the one to complain to. source
Time Limits to Know
Miss a deadline and you can lose a right. Check the dates on your own paperwork.
- 30 daysReject a faulty item for a full refund30 days from delivery, or from when any installation is finished
- 14 daysRefund once agreedWithin 14 days of the seller agreeing you are entitled to one
Steps to Take
Step 1 of 4
Check you are within 14 days of delivery and have the packaging and accessories.
Step 2 of 4
Start the return through Order Status or contact Apple to get an RMA number, and write it on the package.
Step 3 of 4
Or take an online purchase to a UK Apple Store within 14 days of pickup.
Step 4 of 4
If the product is faulty, your legal rights apply beyond the 14 days. Our free letter templates can write it for you.
(Tap the numbers to reveal steps)
Where to Go If It Is Not Put Right
Your options, in order, and when each one applies.
Apple Store Customer Service
Start here for a return or refund. Keep your order number and proof of return.
The Retailer's Complaints Team
Always start here, in writing, and say which remedy you want.
Your Card or Credit Provider
If you paid by credit card or regulated buy now pay later and the shop will not put it right.
Citizens Advice Consumer Service
Free advice, and help deciding whether to start a small claim, once the seller has not put it right.
Good to Know
Small things that make your complaint stronger.
Apple's 14-day returns policy is separate from your legal rights for faulty goods, which last longer.
Want Help?
If you would like one of our team to look at your problem, our initial case review is free. We cannot guarantee any outcome and we do not give legal advice.

Lead reviewer
Luke Marley
Founder and Lead Reviewer
Luke founded CPUK in 2026 after seeing how hard it is for ordinary people to get problems with companies put right. He oversees our guides and checks them against official sources.
Research by Katie Burt, Co-founder and Operations Lead (17 years in the care sector, including managing services for vulnerable adults), and the CPUK Research Team. Researched with AI-assisted research tools, then checked and corrected by our team.
Last checked: 12 October 2026. We are not paid by the companies we write about. Adverts never affect our guidance. Read our editorial policy.
Sources and official links
- apple.com/uk/shop/help/returns_refund Checked 12 October 2026
- nibusinessinfo.co.uk/content/exemptions-right-cancel-consumer-contracts Checked 12 October 2026
- nibusinessinfo.co.uk/content/what-do-if-problems-arise-supplied-goods Checked 12 October 2026
- fca.org.uk/consumers/buy-now-pay-later Checked 8 October 2026
- citizensadvice.org.uk/law-and-courts/legal-system/small-claims/deciding-whether-to-make-a-small-claim Checked 8 October 2026