0300 102 9488  |  info@consumer-protection.org.uk  |  Mon–Fri 9am–5pmTrack my case  |  Alerts  |  Simple view

Guides › Insurance Claims and Complaints › Pet Insurance Claim Refused

Pet Insurance Claim Refused

The Financial Ombudsman Service says common pet insurance complaints include claims refused for pre-existing conditions, exclusions, big premium rises and changes to lifetime policies. If your claim is refused, ask for the reason in writing, check the policy type and terms, and complain to the insurer, then the Ombudsman after 8 weeks.

Rules checked with our Insurance Claims and Complaints guide General information, not legal advice

At a Glance

Pre-existingconditions are a common reason for refusal
Lifetimecover lasts if you renew each year
8 weeksthen the Financial Ombudsman Service

Your Rights

What the rules say, with a link to the official source for each.

Common Pet Insurance Problems

  • Why Claims Are Refused

    Common complaints include claims declined for pre-existing conditions (where the insurer says the pet showed signs before the policy started), exclusions such as dental treatment, time limits or aggression, mis-selling, significant price rises, deductions for excesses, co-payments and limits, and backdated mid-term exclusions or changes to lifetime terms. source

  • Policy Types

    Annual policies cover a condition for 12 months; lifetime policies cover your pet for life as long as you renew each year; some are accident and illness only; trial cover usually lasts four weeks. source

Complaining

  • What the Ombudsman Looks At

    Evidence from you, the insurer and others (including vet records), the law and rules, the policy terms, whether it was described as lifelong or lifetime, and the information given when the policy was taken out. It can tell the insurer to put things right and pay compensation for distress or inconvenience. Complain to the insurer first; the Ombudsman is free. source

  • Prompt and Fair Claims

    The FCA's rules say an insurer must handle claims promptly and fairly, give you reasonable guidance to help you make a claim and appropriate updates on progress, not unreasonably reject a claim, and settle claims promptly once settlement terms are agreed (ICOBS 8.1.1R). source

Time Limits to Know

Miss a deadline and you can lose a right. Check the dates on your own paperwork.

  • 8 weeks
    Insurer answers your complaintThen you can go to the Financial Ombudsman Service
  • 6 months
    Refer to the OmbudsmanFrom the date of the final response

Steps to Take

Step 1 of 5

Ask for the refusal reason in writing and the policy wording it relies on.

Step 2 of 5

Get your pet's full vet history: it shows when symptoms first appeared.

Step 3 of 5

Check your policy type: annual, lifetime or accident only.

Step 4 of 5

Complain in writing. We do not take insurance or banking complaints as cases, but our free letter templates can help you write to the firm.

Step 5 of 5

After 8 weeks, or a final response, go to the Financial Ombudsman Service.

(Tap the numbers to reveal steps)

Where to Go If It Is Not Put Right

Your options, in order, and when each one applies.

The Insurer's Complaints Team

Always start here, in writing.

Financial Ombudsman Service

After 8 weeks, or within 6 months of the final response. Free.

Good to Know

Small things that make your complaint stronger.

When you buy, check what "lifetime" means in the policy and how pre-existing conditions are treated.

Want Help?

If you would like one of our team to look at your problem, our initial case review is free. We cannot guarantee any outcome and we do not give legal advice.

Start your case
Luke Marley

Lead reviewer

Luke Marley

Founder and Lead Reviewer

Luke founded CPUK in 2026 after seeing how hard it is for ordinary people to get problems with companies put right. He oversees our guides and checks them against official sources.

Research by Katie Burt, Co-founder and Operations Lead (17 years in the care sector, including managing services for vulnerable adults), and the CPUK Research Team. Researched with AI-assisted research tools, then checked and corrected by our team.

Last checked: 13 October 2026. We are not paid by the companies we write about. Adverts never affect our guidance. Read our editorial policy.

Sources and official links

Free Scam and Recall Alerts

Plain-English scam warnings, product recalls and consumer-law changes by email. We email you about this only, and you confirm your address first. Unsubscribe at any time.

See our privacy notice.

Start your case